An Inspirational Business Event on Social Entrepreneurship
📅 Friday, February 14, 2025 | 📍 ViaVia Entebbe
Rethink Business. Create Impact. Inspire Change.
The world of business is evolving. Success is no longer just about profit—it’s about purpose, connection, and lasting impact.
Serious Business – From Purpose to Profit is an exclusive gathering of forward-thinking entrepreneurs, social innovators, and industry leaders who believe in business as a force for good. This day will be facilitated by ViaVia Tourism Academy (VVTA).
Join us for an inspiring day of thought-provoking talks, interactive discussions, and meaningful connections.
What to Expect
This event will be expertly led by international trainers Greet, Nele and Isabelle (VVTA). With years of experience in sustainable tourism and business development, they will guide us through an inspiring and practical journey from purpose to profit.
🔹 Powerful Keynotes & Stories – Hear from visionaries who have built businesses that matter:
✔ Koen Vanmechelen (Renowned Artist & Thinker) – Art as a catalyst for innovation & entrepreneurship ✔ Bob Elsen (Joker ViaVia) – Turning travel into a driver for change
✔ Theo Vos (Kara-Tunga Tours) – How ethical tourism transforms communities
✔ Joseph Balondemu (Wagagai Ltd.) – A fresh perspective on business, community, and sustainability
🔹 Groundbreaking entrepreneurship: transformative thinking for regenerative impact.
Explore how to move beyond sustainability by embracing a regenerative mindset. Featuring the inspiring story of Joker ViaVia – a travel journey towards impactful entrepreneurship in tourism.
🔹 Interactive group conversations – Focusing on key regenerative mindset shifts, encouraging critical thinking and creative exploration.
🔹 Engaging Breakout Sessions – Dive deeper into community-driven business, identity in entrepreneurship, and the role of creativity in innovation.
🔹 High-Quality Networking – Connect with local and international entrepreneurs, industry leaders, and social change-makers.
🔹 Great Food & Drinks – Your 100,000 UGX registration includes lunch, coffee, tea, and refreshments throughout the day.
Koen Vanmechelen
Koen Vanmechelen is a world-renowned Belgian artist whose work blends art, science, and social philosophy. His projects, like the Cosmopolitan Chicken Project, use crossbreeding of chickens as a metaphor for cultural diversity and interconnectedness.
At Serious Business, Koen will share insights on how art can inspire business innovation and social change. One of his latest initiatives, The Unthinkable Experiment, challenges us to think beyond traditional boundaries and co-create new models for the future.
Koen Vanmechelen
One minute introduction to the world of Koen Vanmechelen. © Koen Vanmechelen Produced by Studio Tropics Director Lorenz Florizoone Camera Stig Junes
💡 Curious? Explore his work here: https://www.koenvanmechelen.be/about
Who Should Attend?
✔ Business professionals & entrepreneurs
✔ Social innovators & impact-driven leaders
✔ Creatives & artists exploring business intersections
✔ Students & academics passionate about new business models
Limited Spots Available!
Reserve your seat now and be part of a business movement that challenges conventions and creates meaningful impact.
📩 Register here today!
